Yamamay was born in 2001 from a Gianluigi Cimmino’s idea. And since he strongly believed in the growth potential of the underwear market and the retail world, he asked his family to face a new business challenge. Italian beauty drives the brand ...

Yamamay was born in 2001 from a Gianluigi Cimmino’s idea. And since he strongly believed in the growth potential of the underwear market and the retail world, he asked his family to face a new business challenge. Italian beauty drives the brand since its very beginning. Yamamay has become in the years a reference for customers in the underwear and beachwear market, developing a network of more than 600 monobrand stores in the world. The product range includes underwear, lingerie, corsetry, beachwear, clothing, accessories and also a home collection. Yamamay store is the place to buy high quality products at a reasonable price while living an emotional, creative and engaging experience. Yamamay products are glamourous, sexy, colorful and elegant, they have been created for fashionable customers and perfectly represent excellence and Italian style.