More than 30 years of walking to be in target with the global needs of young ladies. The Phard group was born in 1986 from a happy intuition between creative and productive mix. In the 1990s with the participation in the television broadcast that is “NON è LA RAI” the notoriety of the brand takes off. Characteristic of the company has been and is a constant and meticulous.

Constantly renewing with great creativity and new ideas and the daily style of the customers. Style that becomes a way of life, that is, certainty to always wear something right. at the right time. Phard focuses in a short time on the diversification of activities and products, entering the market widely. The intuition is winning and leads the group to a dizzying increase in numbers, both in terms of production and turnover.

Making fashion in the sense of producing clothing is a game open to everyone. Creating trends and anticipating fashions, on the other hand, is the prerogative of a few. Among the few, phard confirms this rare ability. Style and design are sometimes not enough. to be successful and get to the heart. You need to be passionate about your doing and to understand the needs of the public, you need to be able to speak the same language.