Napapijri arrives at Puglia Outlet Village in the new General Store Outdoor store. Napapijri is the famous brand that was born in 1987 and represents outdoor clothing combining innovative materials and a particular attention to style. The brand is represented by the Norwegian flag which symbolizes on the one hand the northernmost European country, and on the other the birthplace of some of the greatest explorers of the 20th century to whom the collections are inspired and pay homage. General Store Outdoor also hosts the Mcs brand that stands out as an expression of the typical West American lifestyle.