Under Armour is an American sports brand founded in 1996. ITS MISSION IS CLEAR: UNDER ARMOUR MAKES YOU BETTER. It all started with one T-shirt that gave athletes an undeniable advantage, and it ...

Under Armour is an American sports brand founded in 1996. ITS MISSION IS CLEAR: UNDER ARMOUR MAKES YOU BETTER. It all started with one T-shirt that gave athletes an undeniable advantage, and it ended up completely changing the way athletes dress. Today, innovation is the lifeblood and the key to delivering on our Brand Vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.